Pillar of Salt to Salt on the Roads


Bet I’m not the only one who’s glad to put 2010 in the rear view mirror.  Oh, sure, there were good moments, but it was a tough year in the A/E/C Industry.  A year filled with uncertainty and potentially conflicting indicators.  Did we finally find the bottom of the Cycle?  Was the uptick in activity the start of a Trend or just a limited release of pent-up Demand?  Could we finally begin to reinvest in Technology or must we remain in Break/Fix mode?  Was it, at long last, safe to exit the fortified bunker in the undisclosed location?

As we focus our gaze forward to 2011, let’s make a conscious effort to leave the “Bunker Mentality” behind us.  It may have been appropriate for Survival through 2009 and part of 2010, but does nothing to facilitate Growth.  Remain in the Bunker too long and the Recovery may leave your Company behind.  Don’t look back now – you’ll only turn into a Pillar of Salt.

As for New Year’s Resolutions, I’ve turned to my long trusted source of Wisdom; TV Commercials. The Great and Powerful Acura sent a message which hit a nerve.  If it’s not airing in your market, you can view it here:


It’s the narrator’s last paragraph that provides the revelation; “If your winters are tougher than this – you don’t need a new car.  You need a new place to live.”.

That, in turn, reminded me of a story relayed by a good friend and former associate, Bob Curtis.  Bob has a story for every occasion, a small percentage of which can be told in mixed company.  This is one of those.  Someone once told Bob they were tired of the Minnesota winters and had devised a method to determine where next to move.  They were going to strap their snow thrower to the trunk of the car and drive south until someone stopped and asked; “What the hell is that thing?”.

2010 brought the snowiest December on record for the Twin Cities.  This morning, it was 1 degree outside our door.  Perhaps we should have been grateful it was 1 degree above zero rather than below, but we’re just about ready to leave Minnesota winters in our rear view, too.

If you see a speeding southbound car, caked with salt and with a snow thrower strapped to it, give us a wave!


P.S.  Have no fear – we’ll pick a spot near a major airport.  I’ll still be able to fly in and help with your IT / BIM / CAD / Digital Design Initiatives.

About Dave Pluke

Dave Pluke served as "the man behind the curtain" (Principal and VP of Technology) of a successful Structural Engineering firm for over 2 decades. Overseeing the transition from two, stand-alone 80286 Personal Computers, through Computer Aided Drafting (CAD) and Design to a fully networked, Building Information Modeling (BIM) integrated environment has provided plenty of "life lessons" (sounds better than "battle scars", doesn't it?). This blog's purpose is to share those experiences and apply lessons learned to better assist meeting the challenges of the future.
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